Adam Greco's blog at Web Analytics Demystified - Latest Comments

Re: Validating Orders & Revenue

Adam Greco — Thu, 26 Apr 2012 09:10:44 -0000

My advice would be to start by passing in an Order ID to an eVar and looking at which Order ID's are different between SiteCatalyst and your beck-end system. You can also do that same thing at the product level, but Orders ID is easier...

Re: Validating Orders & Revenue

KS — Wed, 25 Apr 2012 23:40:46 -0000

Hi Adam,

If you are seeing a discrepancy between orders reported in Omniture and those coming out of the back end system, how would you go about troubleshooting the cause of this?

Re: Validating Orders & Revenue

Adam Greco — Tue, 24 Apr 2012 15:35:12 -0000

If you open the Calculated Metrics report, under "More Actions" you will see the link to create an Alert...

Re: Validating Orders & Revenue

Neha — Tue, 24 Apr 2012 15:14:26 -0000

Hey Adam,

Great post as usual. A simple question though. How do you setup an alert for a calculated metric in sitecatalyst 15? I've looked in the Calculated metrics report but the alert button is missing from its usual place.

Any ideas, where it went?

Thanks
Neha

Re: Adobe Digital Marketing Summit 2012 Recap

Cmericle — Fri, 20 Apr 2012 16:16:41 -0000

Adam,

I did happen to catch you this year at the Summit with Brent and the gang. I've been reading your blog for years now and find it quite insightful. This year was my 1st attending the Summit as I haven't been able to get my bosses previously to shell out for additional Omniture products and send me to the Summit.

You analysis is pretty spot on. I felt like I was being sold pretty hard during the entire 3 days I was there. All of my sessions were of the advanced variety, but I didn't feel like I picked up any tips or tricks at all. Sorry I already was ahead of you on the report builder tip.

If you hosted a 1-2 day session on the type of advanced topics that you discussed in your blog I would definitely try to be there. If you kept it high-level and gave me more of what I got at the Summit I'd pass.

Re: Are Your Employees Wasting Your Marketing Budgets?

Jk — Mon, 16 Apr 2012 08:56:43 -0000

A very useful post - thanks Adam.

This is easy to do in GA by creating a new profile, it's just a shame that you need to pay for a Vista rule to do similar in Omniture. It would be great to have a few simple out-of-the-box (and free) reports for my IP filtered traffic, and to be able to add greater than 5 IP ranges via the admin interface.

Re: Adobe Digital Marketing Summit 2012 Recap

Christophe Lauer — Wed, 28 Mar 2012 19:47:20 -0000

Hi Jan,

Can you please give more context or sources to your comment? I'm interested to know more about the upcoming EMEA event as a potential sponsor/partner...

Thx!

Re: Adobe Digital Marketing Summit 2012 Recap

JK, 120Feet — Wed, 28 Mar 2012 16:11:18 -0000

Hi Adam - interesting post. I'm sure there's enough
people in the UK / Europe for you to charge enough to fly to London and do a 2
day session; I for one would be up for it. And bring Ben Gains and you could run two streams covering imtermediate to advanced sessions.

As for Discover, it's by far and away the best analytics / segmentation tool
that I use by a huge margin, however I get frustrated by some of the usability
'features' and product limitations so I'm really looking forward to D3.
Do you have any info covering what's new beyond the Omni release notes of 29
Mar which tells me almost nothing.

Re: Adobe Digital Marketing Summit 2012 Recap

Jan Exner — Wed, 28 Mar 2012 15:29:38 -0000

An interesting aspect: the EMEA Summit goes into the opposite direction, at least it is supposed to.

Re: Date Stamp Variable [SiteCatalyst]

jstansbury — Wed, 28 Mar 2012 11:57:02 -0000

Adam,
Great info, as usual. Would this be a viable way to set up a retail calendar without having to force the reportSuite to use an alternate calendar? I've heard that changing to a custom calendar can have undesired effects (is that even still available in V15?)
Thanks

Re: My 2012 Summit SiteCatalyst Feature Wishlist [SiteCatalyst]

nic Dief — Fri, 16 Mar 2012 05:16:12 -0000

What Gary says. And I'd like to be able to do funnels based on a mixed set of eVars, props, and events, please:-)
I can solve this with implemention efforts. But having the option in the interface would be nicer.

Re: Uber Success Events [SiteCatalyst]

Adam Greco — Wed, 14 Mar 2012 09:44:32 -0000

You're using all 107 Success Events?

Re: Uber Success Events [SiteCatalyst]

Jk — Wed, 14 Mar 2012 09:40:15 -0000

Neat. Now if only I had more Events to play with

Re: My 2012 Summit SiteCatalyst Feature Wishlist [SiteCatalyst]

Adam Greco — Mon, 12 Mar 2012 08:50:12 -0000

Garry,

Thanks for the comment. Just so you know, you can segment by how long it takes to finish a process by using the Time to Complete plug-in (http://blogs.omniture.com/2009......

Adam

Re: My 2012 Summit SiteCatalyst Feature Wishlist [SiteCatalyst]

Garry Lee — Mon, 12 Mar 2012 07:41:59 -0000

good list. point 4 under segment enhancements is something I have wanted for years (from any product). the fall back of segmenting by people that see all pages is really not good enough anymore, you really want to be able to segment specifically that they have seen them in a particular order
I'd also love (taking it a step further) the ability to segment based on how long it took to complete the same journey - image comparing users that take 20 minutes to complete the funnel versus those that do in 5 minutes, then analysing the difference between them etc...

Re: Tracking Navigation

Stewart — Thu, 23 Feb 2012 11:24:35 -0000

Adam,

This is exactly what I was looking for. Especially for those Omniture users still on v14. It would be a fun exercise to explore if something like this gets any easier in v15 and with ReportBuilder instead of ExcelClient.

Re: Internal Search Position Placement [SiteCatalyst]

Adam Greco — Sun, 12 Feb 2012 22:45:14 -0000

I don't get involved with the development side! Lots of different ways to implement...

Re: Internal Search Position Placement [SiteCatalyst]

Eric — Sun, 12 Feb 2012 22:23:29 -0000

Interesting article here Adam - thanks for sharing! Any thoughts on calling this in a Custom Link onClick or using URL Parameters (or a cookie) to pass the internal search placement info to the landing page post-click?

Re: Internal Search Position Placement [SiteCatalyst]

eMerchandising — Mon, 23 Jan 2012 08:38:25 -0000

I maid a similar analyse for a big French e-commerce retailer and we found that the firts 8 products of the list page maid 55% of the turnover, in average.

Re: Internal Search Position Placement [SiteCatalyst]

Morten Busk — Mon, 23 Jan 2012 05:40:35 -0000

Great post. Can only agree. Internal search is for many companies a great oppertunity for optmization that is within control.

Re: Integrating SiteCatalyst & Tealeaf

Adam Greco — Tue, 10 Jan 2012 09:22:30 -0000

Dave - That is true, but most companies cannot afford a product like AdobeInsight which has a significant price tag!!

Re: Integrating SiteCatalyst & Tealeaf

Dave Searle — Tue, 10 Jan 2012 05:24:42 -0000

You mention the use if Datawarehouse due to the 500,000 limit in SiteCatalyst and this does indeed create a lag in the time to retrieve this data. To alleviate this, businesses should take advantage of not only SiteCatalyst but also AdobeInsight. This has no 500,000 limit and the data would be available only 24 hours later, not a couple of days.

Re: Integrating SiteCatalyst & Tealeaf

Ryan Ekins — Mon, 09 Jan 2012 17:19:12 -0000

Thanks Adam, as usual, a great post. I've provided a response to your post here. http://www.solutionanalytics.c...

The post is more Tealeaf focused because I work for Tealeaf. :) It dives into general ways to use Tealeaf to enhance your web analytics experience. And points out some of the stark differences between some of our "competitors".

Thanks!

Re: Real-Time Analytics in SiteCatalyst [SiteCatalyst]

Adam Greco — Tue, 13 Dec 2011 09:41:49 -0000

Benjamin,

Creating a SAINT file is pretty easy. Just export the data and build some Excel formulas to break out the values into separate SAINT file columns. You can even do this into the future by just assuming your site will get at least one "hit" every minute and upload a year of classifications at once. Below is a link to an Excel file I built that has some sample formulas you can use. Enjoy!

http://dl.dropbox.com/u/16460/...

Re: Real-Time Analytics in SiteCatalyst [SiteCatalyst]

Benjamin Weiss J — Tue, 13 Dec 2011 00:16:06 -0000

Good post as usual, Adam. We're currently doing this in an eVar and it's great for the deep analysis (why did the site go down) sort of thing...

One question though. It would be great to have SAINT classifications for 15min, 30min, and hour buckets (minute can be too granular). The issue I run into here is that the value passed includes a date, so a single SAINT file just isn't doable. Any thoughts on how to classify this (without the added cost of saint Bernard, of course)?